What to see, where to stay, and what most visitors get wrong.
Morocco rewards travelers who know where to look. This 13-page guide is what I wish someone had handed me before my first trip—and what I now share with clients planning journeys through Marrakech, Essaouira, and beyond.
Inside, you'll find the places worth your time (and the ones to skip), the souvenirs worth carrying home, and the insider knowledge that separates a forgettable trip from one that stays with you: how to spot a hand-knotted rug from a factory fake, real saffron from tourist bait, and which rooftop café has the view without the crowds.
Written from years of on-the-ground experience and the relationships I've built with local artisans, guides, and fixers across Morocco.
What to see, where to stay, and what most visitors get wrong.
Morocco rewards travelers who know where to look. This 13-page guide is what I wish someone had handed me before my first trip—and what I now share with clients planning journeys through Marrakech, Essaouira, and beyond.
Inside, you'll find the places worth your time (and the ones to skip), the souvenirs worth carrying home, and the insider knowledge that separates a forgettable trip from one that stays with you: how to spot a hand-knotted rug from a factory fake, real saffron from tourist bait, and which rooftop café has the view without the crowds.
Written from years of on-the-ground experience and the relationships I've built with local artisans, guides, and fixers across Morocco.
What's Inside:
Where to stay in Marrakech (from character-filled riads to the city's most iconic luxury properties)
10 places most visitors miss—and when to go to avoid the crowds
How to navigate the souks without the stress
How to spot the real thing: rugs, leather, ceramics, spices, argan oil
A complete 24-hour Essaouira itinerary
Packing tips, timing advice, and practical notes for moving through Morocco with ease
